Antevo / Moments
When a name or a fortune changes hands.
A company’s life runs from the name chosen at founding to the day the company is handed on. A family’s life picks up where the proceeds arrive. Succession is where the two lines meet. Each moment here is a set of questions, answered with figures and primary sources.
Written by Antevo · 17 October 2026
See the map ↓01 / The map
Two lines, one junction.
Three moments so far. Each starts from one figure, with its source, and leads to the questions that come up at that point.
A company’s life
Founding a company.
56,459
new entries in the Swiss commercial register in the twelve months to September 2026. The entry does not protect a name as a trademark.
Antevo count of SHAB notices · as of 17 October 2026
Six questionsWhere the lines meet
Succession and sale.
37%
of trademark applications filed in Switzerland from July to September 2026 named a holder with no company legal form, typically a private person.
Antevo analysis of the Swiss trademark register · as of 16 October 2026
Seven questionsA family’s life
Setting up a family office.
288
companies are registered with “family office” in their name, 170 of them in Zurich, Geneva and Zug.
Antevo count from Zefix open data · accessed 17 October 2026
Five questions
Sources
Where the figures come from.
The primary source behind each figure on the map; the method for each is on its own page. Intelligence, not advice: your lawyer, notary or tax specialist confirms anything a decision rests on.